Designing what comes next.

Brand, growth and executive advisory for founders and leadership teams navigating what comes next.

The strongest businesses don't think in functions. They think in connections.

Brand isn't separate from business. Product isn't separate from customer. Culture isn't separate from experience. And creativity isn't separate from commercial growth.

Yet too often, those decisions are made in isolation.

Connection is a commercial advantage.

When brand, product, customer, marketing and commercial strategy work around one clear direction, businesses make better choices, move faster and build stronger momentum.

That's where I come in.

I help founders and leadership teams find the red thread, connect the decisions and turn ambition into action.

  • "Anna's understanding of the connected action required to truly change how a business sees itself and behaves as a result, and how that brand is then perceived by retailers and consumers, is world class."

    —Al MacCuish: Founder and Chairman, Sunshine 

  • "Anna brings a rare combination of strategic clarity, commercial instinct and deep consumer empathy. She doesn't just build brands, she builds businesses through connecting product, experience and community to create powerful growth."

    —Michelle Kennedy: Founder and CEO, Peanut

  • “Anna is a go-to when it comes to brand growth and building momentum that leads to commercial success. I’ve seen first-hand her ability to combine sharp brand thinking with strong commercial and operational leadership.”

    —Jordan Mitchell: Co-Founder, Good Culture

  • Anna has a rare and intuitive understanding of how to build fast-paced growth through distinctive brand and business strategy and connected experiences. She empowers teams to make the right decisions and deliver the changes needed.

    Chris West, Founder and Managing Director, Plus Agency

Connected in Practice

Barbour

Magazine cover featuring a young person with short dark hair wearing a black jacket, standing in front of a plaid background, with 'Barbour' written across the image. Additional text mentions 'AN EVERGREEN ICON' and '40 years of the Beaufort jacket'.

Connecting legacy with future growth.

Great heritage brands endure because they know what must remain unmistakable and what must keep moving.

At Barbour, the opportunity was not to reinvent the brand. It was to turn its heritage into a platform for future growth.

British authenticity remained the anchor, while brand, product, storytelling, collaborations and global ambition were connected around one clear direction, bringing Barbour to new audiences, new occasions and new markets.

The result was more than renewed relevance. It was a stronger connection between what Barbour had always stood for and where the business could go next.

UGG

A woman with dark hair styled in an updo, wearing a brown sheer dress with large sleeves, thigh-high suede boots, and jewelry, standing in front of a curtain.

Connecting product with Culture

The challenge wasn't awareness. It was relevance.

The UGG Classic Boot was globally recognised, but recognition alone could not secure its future. The challenge was to make it desirable to a new generation without losing what made it distinctive.

New product interpretations, culturally relevant partnerships and fashion-led storytelling returned the Classic to the centre of the conversation and reignited demand around the world.

Its resurgence did more than revive a single franchise. It showed what happens when product, culture and commercial ambition move together, creating momentum for UGG to expand into menswear, apparel and Spring/Summer.

Tommee Tippee

A woman with red hair smiling and speaking into a microphone, holding a piece of paper, with shelves of colorful vases behind her. The overlay text reads: "Season 2 is here!" and "Tommee Tippee: You've Got This. We've Got You."

Connected Transformation

Tommee Tippee didn't need another campaign. It needed a more connected growth system.

The opportunity was bigger than repositioning the brand. It was to redefine the role the business could play in parents' lives and connect the organisation behind it.

Purpose, product, innovation, customer experience, healthcare advocacy, marketing and culture were brought together around one clear belief.

That changed more than how the brand showed up. It changed how the organisation thought, prioritised and made decisions.

The result was a stronger brand, restored category growth, greater trust and a platform for what came next.

How I can help:

Close-up of a woman wearing a leopard print jacket with a brown corduroy collar and a green and black GANNI logo patch.

01

Find the Growth

Find the next chapter and decide where to focus.

  • Brand and growth diagnostic

  • Customer and category opportunity

  • Proposition and positioning

  • Portfolio and innovation strategy

  • 90-day growth roadmap

A table setting with a cappuccino featuring a smiley face latte art, a cutlery set, a decorative glass charger plate with a menu, a patterned green and white tablecloth, and a small card that says "Tommee Tippee x BINIBAMBA".

02

Connect the Business

Turn strategy into one clear direction across the organisation.

  • Brand and business alignment

  • Customer experience

  • Product and marketing priorities

  • Team and operating model

  • Agency and partner ecosystem

Two young women standing outdoors on a fence, wearing fashion jackets with floral shoulder details, one with tall boots, against a landscape with a hill and cloudy sky.

03

Lead what comes next

Senior support when the business needs experience around the table.

  • Fractional CMO / CBO

  • Founder and CEO advisory

  • Transformation leadership

  • Team structure and capability

  • Interim executive support

Your Questions, Answered

How do we get started?

A focused project is often the simplest way to begin.

We start with the business challenge: where you are today, what's getting in the way of growth and what needs to change.

From there, I'll recommend a focused scope with clear outcomes, timing and fee.

That might be a Growth Diagnostic, Brand & Growth Reset, 90-Day Growth Plan or Team & Operating Model project.

A simple start to effect connected change.

What type of challenges can I help you solve?

Usually, the challenge isn't a lack of ideas. It's knowing which decisions matter most.

I work where brand, product, customer and commercial strategy meet.

That might mean clarifying positioning, identifying the next phase of growth, strengthening a product or category pipeline, improving the customer experience, reshaping the marketing model or aligning the leadership team around a clearer direction.

Different starting points. The same objective:

Clearer choices, stronger connection and greater momentum.

What experience do you bring?

For nearly twenty years, I have worked across brand, product, marketing, customer experience and commercial growth, in senior leadership roles including Chief Brand Officer and Chief Marketing Officer.

I have helped global businesses including Sweaty Betty, Barbour, UGG and Tommee Tippee reposition brands, restore growth, build culturally relevant products and campaigns, enter new categories and strengthen the teams and operating models behind them.

That breadth means I bring specialist brand expertise with the perspective of someone who has also led product, customer, commercial strategy, organisation and the P&L.

Let’s Connect

If your business is at an inflection point, let's talk.

You might be rethinking the brand, looking for the next phase of growth, building the team around it or simply trying to decide what matters most.

Tell me where you are and what you're trying to solve.

We'll work out what comes next.