For nearly twenty years, I've worked where brand, product, customer and commercial strategy meet.

I've held senior leadership roles as Chief Brand Officer and Chief Marketing and Product Officer, working with global businesses including Sweaty Betty, Barbour, UGG and Tommee Tippee.

I've helped reposition brands, redefine iconic products, create new categories, restore growth and lead organisation-wide transformation. I've worked internationally with founders, retailers, leadership teams and creative talent, building the teams and operating models that turn strategy into action.

But the most important thing that experience taught me is that growth rarely sits neatly within one function.

The strongest businesses connect ambition with execution. Product with brand. Culture with customer. Creativity with commercial performance.

That's what I help businesses do.

Today, I work as a fractional CMO/CBO and advisor to founders and leadership teams at moments of growth, change or complexity, helping them make clearer choices, connect the decisions that matter and build momentum.